Flavor Insights
The Next Generation of Functional Beverages
The global beverage landscape is experiencing an overarching shift in consumer behavior. Legacy drinks built on artificial colors, high-fructose corn syrup, or hyper-aggressive synthetic stimulants are giving way to a new generation of functional, better-for-you (BFY) beverages...
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IFT FIRST 2026: Trends, Insights & What Comes Next
The answer isn’t as simple as “natural is better.” Consumer expectations can change depending on the product, the application and even the stage of life.
Younger consumers can be relatively accepting of artificial flavors and colors, but that perspective can shift when they become parents. Suddenly, the ingredients going into their children’s food receive much more scrutiny.
Flavoring the New Function: How Food and Beverage Brands Are Smuggling Wellness Into Every Sip and Bite
Consumers aren't just eating and drinking anymore, they're self-medicating, one flavor at a time. People are clamoring for products that do double duty: taste good and do...
Summer Trends 2026: What the Biggest Brands Are Promoting This Season
As temperatures rise, the flavor and food development sectors are entering their most competitive window of the year. This summer, major CPG players and quick-service innovators...