Flavor Insights
Flavoring the New Function: How Food and Beverage Brands Are Smuggling Wellness Into Every Sip and Bite
Consumers aren't just eating and drinking anymore, they're self-medicating, one flavor at a time. People are clamoring for products that do double duty: taste good and do something. Calm them down. Wake them up. Sharpen their focus. Fix their gut. Clear their skin. The catch is...
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Summer Trends 2026: What the Biggest Brands Are Promoting This Season
As temperatures rise, the flavor and food development sectors are entering their most competitive window of the year. This summer, major CPG players and quick-service innovators...
Chilling the Competition: What’s Actually Moving the Freezer Aisle
The IDFA Ice Cream & Cultured Innovation Conference is always a highlight for connecting with the industry’s brightest. Beyond the usual networking and samples, the pace of...
The Zero-Proof Pivot: How Comfort and Wellness Replaced the Happy Hour
The landscape of American social drinking is reaching a definitive turning point. According to data from NielsenIQ (NIQ), for the 52-week period concluding January 3, 2026, the...