Jogue’s Savory Flavor Portfolio is Designed to Meet the Demands of Today’s Enlightened Consumer

As the year winds down, two trends will carry over into 2020. With an increased focus on healthy eating, consumer demand for natural ingredients, natural flavors and a clean label is growing. That trend is driving the growth of vegetarian and vegan foods from snacks to desserts. The trend toward plant-based proteins and away from meat will grow stronger.

One third of adult consumers report eating a vegetarian meal at least once a week. While 5% of Americans claim to be vegetarian, 40% of consumers seek to reduce or eliminate meat from their diet. 44% want to increase plant proteins in their diet. Among meat eaters, 40% said they would eat a plant-based alternative. As shown by the explosive popularity of the Impossible Burger and Beyond Meat, consumers cite burgers as the top savory dish with the potential to taste as well as the real thing. No matter which trend drives consumer choice, an astonishing 85% of consumers say taste is the most important attribute in plant-based alternatives. Simply put, taste matters.

Whether healthy choices lead consumers to broths, soups, sauces, plant-based proteins or even protein supplements, the days of alfalfa sprouts and bland tempeh are long past. Today’s consumer demands taste! Whether looking to add a natural vegetarian flavor profile to clean-label healthy products, or a Beef, Chicken, Pork or even Bacon flavor to plant-based protein alternatives, Jogue can help you capitalize on these important trends. At Jogue, taste matters. Contact us to connect with a flavor specialist to help bring taste to your on-trend products.