Flavor Insights
“Spring Cleaning” is a famous phrase for a reason. The transition from Winter to Spring has an inherent sense of fresh newness that has many of us craving a new start. Although we usually associate this feeling with the desire to clean up our homes or adopt sustainable practices, we’re finding these patterns permeate into the Food & Beverage Industry more year after year!
As we step into Spring 2025, we anticipate a strong movement toward biodiverse flavors. This movement is not just about taste; it’s a celebration of sustainability, health, and the rich tapestry of what nature has to offer. In this report, our team of flavor experts define what biodiverse flavors are, and how they can be applied in innovative formats to elevate your next food or beverage product for the new season!
What are Biodiverse Flavors?
Biodiverse flavors stem from ingredients grown through regenerative agriculture and biodiversity practices. This approach emphasizes the use of heirloom varieties, indigenous plants, and sustainably sourced ingredients. The result? A palette of flavors that are as unique as they are environmentally friendly.
Consumers are seeking out these types of flavors for the following reasons:
- Sustainability: Regenerative agriculture focuses on restoring soil health, increasing biodiversity, and reducing carbon footprints. By choosing biodiverse flavors, we support farming practices that are kinder to our planet.
- Nutrient-Rich: Foods grown in biodiverse systems often have richer nutrient profiles. This means that not only do they taste better, but they are also better for our health.
- Cultural Heritage: Biodiverse flavors often highlight heirloom and indigenous varieties, preserving cultural heritage and traditional farming practices.
Key Biodiverse Flavors for 2025
Heirloom Fruits: Expect to see ancient apple varieties, wild berries, and heritage tomatoes making a comeback. These fruits offer unique flavors that are often lost in mass-produced varieties. Our favorite applications include:
- Pastry Fillings
- Savory Sauces
- Sparkling Water
Indigenous Spices: Wild oregano, za’atar, and North African caraway are just a few examples of spices that bring a burst of authentic flavor to dishes.
- Savory Crackers
- Condiments
- Flavored Pickled Vegetables
Specialty Honeys and Syrups: Biodiverse honeys and plant-derived sweeteners are gaining popularity for their distinct tastes and sustainable sourcing.
- RTD Cocktails
- Cookies
- Cakes
Regenerative Teas and Botanicals: Single origin matcha, elderflower, and hibiscus are not only delicious but also support regenerative farming practices.
- Biscuits
- Muffins
- Better-for-You Soda
Terroir-Specific Ferments: Kombucha, miso, and black garlic crafted with regional produce offer a taste of place, connecting us to the land where they were grown.
- Savory Broths
- Sauces
- Bread & Dinner Rolls
While several of these flavors may prove to be difficult to source fresh, we are proud to offer various natural flavors and extracts that can be used to mimic or enhance these types of diverse ingredients.
Flavor Insights
The food & beverage landscape is rapidly evolving in the direction of health, wellness, and transparency. As the demand for better-for-you products comes from both consumers and the government alike, the FDA recently issued a new set of regulations to label a product as “healthy” with a set compliance date of February 25, 2028. The new requirements include specific limits on added sugar, sodium, and saturated fat that brands must follow in order to make health claims on their products.
At Jogue, we have observed this change in the industry first-hand as requests for eye-catching artificial colors and synthetic flavors are at an all-time low. Because of this, we’ve assisted several of our customers to seamlessly transition to the demand for better-for-you foods (that actually taste good)!
In this month’s report, our team of flavor experts share our favorite clean-label flavor solutions to help develop food & beverage products that fit into the dynamic health food landscape of 2025.
Accessible Nutrition Solutions
There is a growing emphasis on making healthy food accessible to all. This includes affordable, nutrient-dense options and initiatives to address food deserts and improve food security. The food & beverage industry can respond to this consumer need through the development of more ready-to-eat CPG products with flavors that are not only approachable but fun!
At Jogue, we offer a wide range of exciting flavors created with natural components and premium ingredients. We recommend adding our natural flavors to any better-for-you product to enhance the flavor to make nutrient-dense foods and beverages accessible. A few of our favorite applications include:
- Natural Passionfruit Punch Sparkling Water
- Sugar Cookie Herbal Tea
- Peanut Butter & Jelly Air-Popped Popcorn
- Honey Barbecue Flavored Black Beans
- White Chocolate Flavored Peanut Butter
Salt & Sugar Reduction Solutions
Consumers are becoming more conscious of their salt and sugar intake. Food brands are responding by developing products with reduced salt and sugar content, without compromising on taste. The secret: Natural Salt Enhancers, Bitterness Maskers, and Natural Sweetness Enhancers.
Taste is the least understood of our five senses. It’s a complex mashup of chemical receptors, neuron networks, and biological reactions that lead to the highly individualized sense of taste. With that said, Food Scientists have been able to crack the general code on the perfect ratio of salt and sugar to add into ultra-processed foods to impart an addictive quality. Until recently, it was obvious when either salt or sugar was reduced in a recipe. Now, we can use natural enhancing and masking products to make healthier formulations taste almost as great as the original product.
As much as we have yet to discover about the chemistry of taste, our state-of-the-art research & development labs have developed powerful solutions made from natural ingredients that offset bland or bitter flavors in better-for-you foods. Flavor enhancers trigger both evolutionary and emotional components of taste. Sodium and glutamate, for example, are both critical to cellular function. If salt is reduced with added MSG, our brain may not even perceive the lower sodium content since the same biological response is activated by adding a glutamate source.
Protein & Fiber Solutions
Protein and fiber-rich diets are gaining popularity due to their numerous health benefits, including improved digestive health, better blood sugar control, and reduced cholesterol levels. Food brands are innovating with protein and fiber-enriched snacks, beverages, and meal replacements to meet the growing demand.
However, the idea of sneaking protein and fiber sources into food & beverage products is easier said than done. Many clean-label protein and fiber ingredients impart off-putting flavors and textures. As a solution, our team of flavor experts can work with you one-on-one to develop flavors available at a wide range of concentration levels to ensure that your healthier food or beverage will be a repeat purchase for your customers. A few of our favorite applications include:
- S’mores Protein Bar
- Fudge Brownie Overnight Oats
- Smoked Gouda Cheese Chickpea Pasta
- Strawberry Shortcake Greek Yogurt
- Red Velvet Protein Shake
Flavor Insights
It’s the month of Valentine’s Day- where the gifting of boxes of chocolate, chocolate-covered berries, and chocolate-based candies is more popular than ever. Despite the “Cocoa Crisis” we reported on in March last year, the Chocolate Market continues to remain the largest category by market share in the Confectionery Industry. Even with increased cocoa prices, consumers don’t seem to have any plans of sacrificing chocolate… why?!
In this report, our team of flavor experts outline a few reasons why chocolate will likely remain at the top of consumer’s grocery lists this year. From surprising flavors to extraordinary global experiences, we are excited to bring you our top projected chocolate flavors to consider for 2025.
Spicing Up Milk Chocolate
Milk chocolate remains the number one-chosen base for new product launches; however, as we go into 2025, consumers expect more from their chocolate choices. A recent Barry Callebaut study found that 66% of global consumers prefer chocolate products with multiple flavors. The same study found that 69% of global consumers believe that rare, out-of-the-ordinary flavors make new chocolate products more enticing to purchase.
This goes to prove our belief that consumers are seeking out unique and adventurous flavors more than ever before. This trend includes chocolates infused with exotic spices like chili, wasabi, and even lavender. These bold combinations provide a delightful twist on traditional chocolate, appealing to those with a taste for the unexpected.
Examples:
- Astor’s Moodibars – reflects feelings (happy, tired, powerful, etc.) with unique flavors
- Chocolove’s Chilis & Cherries Chocolate Bar
- Mandala Chocolate’s Lavender Citrus Chocolate Bar
- Wild Ophelia’s Beef Jerky & Smoked Salt Chocolate Bar
- Standout Chocolate’s Saffron Dark Chocolate Bar
Flavorful Fillings
More now than ever before, consumers expect products that feel indulgent yet offer health benefits. Flavorful fillings are a great way to achieve the demand for healthy indulgence in the Chocolate Category- the possibilities for fillings are endless. With that being said, indulgence is still welcomed in the realm of filled chocolate products, as observed in the viral Dubai Chocolate craze that took the internet by storm in 2024.
Flavorful fillings also offer a dynamic textural experience that can elevate any chocolate bar to feel premium. This Valentine’s Day, Mars Wrigley-owned brand Ethel M Chocolates is set to launch a box of chocolates including those that boast a passionfruit caramel filling, bananas foster filling, and blood orange crème! A few of our favorite more traditional chocolate fillings we offer include:
- Pistachio Filling
- Salted Caramel Filling
- Red Velvet Cake Filling
- Brown Sugar Cinnamon Filling
- Pecan Pie Filling
Chocolate Pairings
Different types of chocolate tend to pair best with different types of flavors. Our team of flavor experts pinpointed the best type to use for 5 of the most popular chocolate flavor pairings used in the industry.
- Chocolate & Fruit: Fruits provide a natural sweetness that complements chocolate.
Dark Chocolate: Pairs well with raspberries or oranges.
Milk Chocolate: Pairs well with bananas or strawberries.
- Chocolate & Nuts: Nuts add a satisfying crunch and buttery flavor to chocolate.
Dark Chocolate: Pairs well with almonds or hazelnuts.
Milk Chocolate: Complements pecans or cashews.
- Chocolate & Coffee: The rich, bold flavors of coffee pair wonderfully with chocolate.
Dark Chocolate: Matches the intensity of a strong, dark roast coffee.
Milk Chocolate: Pairs nicely with the smooth texture of a latte or cappuccino.
- Chocolate & Tea: Botanical flavors found in tea can add a deep complexity to chocolate.
Dark Chocolate: Pairs well with robust black teas like Earl Grey or Darjeeling.
Milk Chocolate: Complements lighter green or herbal teas.
- Chocolate & Wine: One of the most classic pairings, chocolate and wine, can create a harmonious balance of flavors.
Dark Chocolate: Pairs well with full-bodied red wines like Cabernet Sauvignon or Merlot.
Milk Chocolate: Complements lighter red wines such as Pinot Noir or Zinfandel.
Flavor Insights
January is a month full of new goals, resolutions, and motivations that have consumers reaching for better-for-you foods & beverages. 2025 is shaping up to be no different as consumers look to achieve a healthy lifestyle. However, with Brown Sugar being crowned 2025’s “Flavor of the Year”, how can we pass up all the sweet treats that feature this ingredient?!
Luckily, flavor innovation and technology makes it easy to mimic the decadent flavor profiles of fan-favorite desserts into healthier CPG products that don’t contain as much added sugar, calories, or fat. This trend marries indulgence with health, allowing consumers to enjoy the best of both worlds. In this article, our team of flavor experts unpack how using natural flavors, extracts, and essences can transform the landscape of healthy eating.
The Rise of Dessert-Inspired Flavors
As consumers become more health-conscious, they seek out products that not only meet their nutritional needs but also satisfy their taste buds. Dessert-inspired flavors offer a nostalgic and comforting experience, making healthy choices more appealing. From protein bars to hummus, these flavors are popping up in a variety of new products launched this past year:
- Blue Diamond: Frosted Brownie Almonds & Snickerdoodle Almonds
- Cedar’s Foods: Dark Chocolate Cinnamon Hummus
- Macarooz: Gluten-free upcycled sugar cookie flavored macarons
- FITCrunch: Chocolate Banana
- Atkin’s: Caramel Apple Pie Nutrition Bar
Our Thoughts on 2025’s Flavor of the Year
The news about the flavor and color of the year broke mid-December and was quickly adopted by the Food & Beverage Industry. Brown Sugar was crowned the Flavor of the Year alongside “Mocha Mousse” as the Color of the year… Is 2025 the year of brown?!
The report pins the projected popularity of Brown Sugar this coming year on its ability to be reimagined into versatile applications across sweet AND savory categories. Brown sugar also offers a complex balance of deep caramel/molasses notes with a hint of warm spice that lends itself well to both comfort foods AND innovative fusion trends.
While both Brown Sugar and the calming neutral brown of the color “Mocha Mousse” can offer consumers a sense of comfort, familiarity, nostalgia, etc., our team of flavor professionals have observed a contrasting trend recently with an uptick in demand for vibrant colors and bold flavors. 59% of consumers recognize that a visually appealing presentation improves overall taste perception. Because of this, we predict that unexpected, exotic flavors will also soar in 2025, driven by social media exposure. A few of our favorite bold flavor offerings include:
- Ube
- Boysenberry
- Blood Orange
- Calabrian Chili
- Dragonfruit
Other Popular Dessert-Inspired Flavors
In addition to Brown Sugar, we’ve identified the most classic dessert-inspired flavors that will likely never go out of style:
- Chocolate Brownie: A classic favorite, chocolate brownie flavor brings the rich, decadent taste of a beloved dessert to protein shakes and bars. It’s a perfect way to indulge without the guilt.
- Vanilla Bean Ice Cream: This flavor adds a creamy, sweet touch to everything from yogurt to plant-based milk. It’s a versatile flavor that pairs well with many ingredients.
- Lemon Tart: The zesty and refreshing taste of lemon tart is making its way into sparkling waters and energy drinks. It’s a great way to enjoy a citrusy treat while staying hydrated.
- Cinnamon Roll: The warm, spiced flavor of cinnamon roll is being used in oatmeal and granola products. It’s a comforting way to start the day with a hint of sweetness.
- Strawberry Shortcake: This fruity and creamy flavor is perfect for smoothies and protein powders. It brings the taste of summer desserts to your daily routine.
Benefits of Dessert-Inspired Flavors
- Satisfying Cravings: These flavors help satisfy sweet cravings without the added sugars and calories of traditional desserts.
- Enhanced Enjoyment: They make healthy eating more enjoyable, encouraging people to stick to their dietary goals.
- Nostalgic Appeal: The familiar tastes of favorite desserts can evoke positive memories and emotions, making healthy products more appealing.
The integration of dessert-inspired flavors into “better-for-you” food and beverage products is a trend that’s here to stay. It offers a delicious solution for those looking to maintain a healthy lifestyle without sacrificing taste. As this trend continues to grow, we can expect to see even more innovative flavors hit the market.
Flavor Insights
As the holiday season approaches, eggnog is one flavor that never fails to consistently make a festive comeback. This creamy, spiced beverage has been a holiday staple for centuries, but recent trends show that eggnog is evolving beyond its traditional roots. 2024 has been the year of embracing nostalgic flavors by using them in new & exciting ways.
Whether it be a novel flavor combination, an unexpected application, or modern format, eggnog possibilities are endless! Our team of flavor experts at Jogue look forward to helping you find the perfect eggnog solution this holiday season.
History of Eggnog
Eggnog’s origins can be traced back to medieval Britain, where it began as a hot, milky ale called posset. Over time, it evolved into the rich, egg-based drink we know today, becoming especially popular in America during the 18th century. Traditionally made with milk, cream, sugar, whipped egg whites, and egg yolks, eggnog is often spiked with spirits like rum, brandy, or bourbon to add a festive kick.
Modern Twists on a Classic
While the classic eggnog recipe remains beloved, modern consumers are seeking new and innovative variations. Here are some of the latest trends in eggnog flavors:
- Pumpkin Spice Eggnog: Riding the wave of the pumpkin spice craze, this variation combines the warm spices of pumpkin pie with the creamy richness of eggnog. It’s a perfect blend for those who can’t get enough of fall flavors.
- Vegan and Dairy-Free Options: With the rise of plant-based diets, many brands are offering vegan eggnog made from almond, coconut, or oat milk. These versions often include traditional spices like nutmeg and cinnamon, ensuring that everyone can enjoy a cup of holiday cheer.
- Flavored Eggnogs: Beyond pumpkin spice, other flavors like chocolate, vanilla, and even peppermint are making their way into eggnog. These variations cater to diverse palates and add a fun twist to the traditional drink. Dessert-inspired flavors have also been observed recently as consumer demand for small indulgences has increased. A few of our favorite examples include red velvet, carrot cake, and cookies n’ cream.
- Health-Conscious Choices: For those mindful of their calorie intake, low-fat and reduced-sugar eggnogs are becoming more popular. Brands like Bolthouse Farms offer lighter versions that still deliver on flavor without the guilt.
Eggnog in Unexpected Places
Eggnog’s versatility is also being showcased in various culinary creations. From eggnog-flavored ice cream and lattes to baked goods like cookies and cakes, this festive flavor is proving to be more than just a drink. Restaurants and cafes are incorporating eggnog into their seasonal menus, offering everything from eggnog pancakes to eggnog-infused cocktails.
As we look ahead, it’s clear that eggnog will continue to be a holiday favorite, but with exciting new twists. The trend towards innovative flavors and inclusive options ensures that eggnog remains relevant and beloved by all. Whether you prefer it spiked, vegan, or with a hint of pumpkin spice, we believe that there’s an eggnog out there for everyone!
Flavor Insights
Consumers are looking for easy, not ordinary. The desire for elegant culinary experiences that don’t require any extra time is driving the trend we have noticed in elegant savory flavor infusions this year. Especially with the holidays on the horizon, fragrant oils, herb-infused broths, and spiced spirits are more popular than ever.
Unexpected added flavors are a great way to transform any ordinary kitchen staple into something special to share with family and friends this season. Our team of flavor experts at Jogue have been working on projects related to elegant savory infused oils, broths, spirits, and more! In this report, we share a few of our favorite creations and offer infusion inspiration for 2025 products.
Cozy Comfort
The holidays always call for comforting flavors- we don’t make the rules! Our brain is wired to crave nostalgic sensations- taste being one of the most important. Flavors that are easy crowd-pleasers among all generations are sure to be as popular as ever this year.
One of our favorite tips to introduce new, global flavors into food and beverage products is to pair them with familiar, comforting flavors. For example, combining the robust, zesty flavors of galangal- a spice similar to ginger- with widely recognized herbs such as rosemary, thyme, and orange peel can work to expand culinary experiences while still offering the comforting flavors associated with the season. Comforting-yet-elevated flavor infusions include:
- Galangal Rosemary Infused Oil
- Garlic Lemongrass Infused Broth
- Truffle Infused Hot Sauce
- Cranberry Ginger Infused Vodka
- Lemon Basil Infused Oil
Spiced & Spicy
Complex spicy flavors & health-boosting spices are 2024 flavor trends that are here to stay for 2025. Spicy flavors are evolving beyond the simple heat of chili peppers while functional spices are perfect for those looking for foods that not only taste good but also offer health benefits.
We expect to see innovative combinations like spicy ice cream and gochujang-infused desserts hit grocery store shelves and restaurant menus in 2025. These adventurous pairings cater to consumers’ growing desire for unique and memorable culinary experiences. Within the past year, we have observed a huge spike in the popularity of novel pepper varieties- each one offering nuanced differences in flavor profile. The trend of mixing sweet and spicy, known as “swicy,” has also gained traction in the market since it makes spicy foods more approachable and enjoyable.
We also expect to see herbs & spices that have medicinal properties like turmeric, ginger, peppermint, chili pepper, ashwagandha, amla, and cinnamon become more widely used in food & beverage items in the upcoming year. A few of our favorite complex heat or functional flavor infusions include:
- Calabrian Chili Infused Oil
- Turmeric Infused Milk
- Ashwagandha Infused Coffee
- Black Lime Cayenne Chili Infused Broth
- Aleppo Chili Oil
References:
https://foodinstitute.com/focus/2024-trends-to-watch-bold-soups-spices-and-global-flavors/
https://www.kerry.com/insights/kerrydigest/2024/2025-food-beverage-taste-trends.html
https://www.innovamarketinsights.com/trends/spicy-foods/
https://www.wasserstrom.com/blog/2024/01/23/trending-spices-2024/
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