Flavor Insights
Is Apple the New Pumpkin Spice?!
A 2024 survey of 2,000 American adults revealed that 58% of respondents reported that they would choose alternative Fall flavors over pumpkin spice, and 45% reported fatigue with pumpkin spice flavored food & beverage products. Have we finally hit the point of pumpkin spice...
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The Vanilla Masterclass
July Trend Report Sweet, toasty, musky, floral, earthy, caramelly, smoky: common adjectives used as an attempt to capture the essence of vanilla. Vanilla is anything but boring,...
June Trend Report
Bold & Bright The beginning of a new season always comes with a sense of excitement. Is it still appropriate to blame summertime giddiness associated with June on that...
Seeking Little Luxuries
If we’re being honest with ourselves, the phrase “treat yourself” is timeless. We don’t see it going out of style any time soon after observing consumer purchase patterns. The...