Eggnog: A Flavor Trend to Watch

Dec 1, 2024 | Flavor Insights

As the holiday season approaches, eggnog is one flavor that never fails to consistently make a festive comeback. This creamy, spiced beverage has been a holiday staple for centuries, but recent trends show that eggnog is evolving beyond its traditional roots. 2024 has been the year of embracing nostalgic flavors by using them in new & exciting ways.

Whether it be a novel flavor combination, an unexpected application, or modern format, eggnog possibilities are endless! Our team of flavor experts at Jogue look forward to helping you find the perfect eggnog solution this holiday season.

History of Eggnog

Eggnog’s origins can be traced back to medieval Britain, where it began as a hot, milky ale called posset. Over time, it evolved into the rich, egg-based drink we know today, becoming especially popular in America during the 18th century. Traditionally made with milk, cream, sugar, whipped egg whites, and egg yolks, eggnog is often spiked with spirits like rum, brandy, or bourbon to add a festive kick.

Modern Twists on a Classic

While the classic eggnog recipe remains beloved, modern consumers are seeking new and innovative variations. Here are some of the latest trends in eggnog flavors:

  • Pumpkin Spice Eggnog: Riding the wave of the pumpkin spice craze, this variation combines the warm spices of pumpkin pie with the creamy richness of eggnog. It’s a perfect blend for those who can’t get enough of fall flavors.
  • Vegan and Dairy-Free Options: With the rise of plant-based diets, many brands are offering vegan eggnog made from almond, coconut, or oat milk. These versions often include traditional spices like nutmeg and cinnamon, ensuring that everyone can enjoy a cup of holiday cheer.
  • Flavored Eggnogs: Beyond pumpkin spice, other flavors like chocolate, vanilla, and even peppermint are making their way into eggnog. These variations cater to diverse palates and add a fun twist to the traditional drink. Dessert-inspired flavors have also been observed recently as consumer demand for small indulgences has increased. A few of our favorite examples include red velvet, carrot cake, and cookies n’ cream.
  • Health-Conscious Choices: For those mindful of their calorie intake, low-fat and reduced-sugar eggnogs are becoming more popular. Brands like Bolthouse Farms offer lighter versions that still deliver on flavor without the guilt.

Eggnog in Unexpected Places

Eggnog’s versatility is also being showcased in various culinary creations. From eggnog-flavored ice cream and lattes to baked goods like cookies and cakes, this festive flavor is proving to be more than just a drink. Restaurants and cafes are incorporating eggnog into their seasonal menus, offering everything from eggnog pancakes to eggnog-infused cocktails.

As we look ahead, it’s clear that eggnog will continue to be a holiday favorite, but with exciting new twists. The trend towards innovative flavors and inclusive options ensures that eggnog remains relevant and beloved by all. Whether you prefer it spiked, vegan, or with a hint of pumpkin spice, we believe that there’s an eggnog out there for everyone!

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Stay Ahead of the Trends!

Let Jogue Help You Innovate
Since 1910, Jogue has provided premium, innovative flavors at competitive prices using cutting-edge technology and science-backed expertise. We have 5 US facilities spanning the country that offer a full line of flavor products: liquid & powder formats, organic & conventional, Kosher, Non-GMO. In-house flavor chemists and food scientists with expertise across multiple product categories allow us to have the capability to create a made-to-order solution customized to your needs.
Reach out and request a flavor sample today.

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