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IFT FIRST 2026: Trends, Insights & What Comes Next

IFT FIRST 2026: Trends, Insights & What Comes Next

The answer isn’t as simple as “natural is better.” Consumer expectations can change depending on the product, the application and even the stage of life.

Younger consumers can be relatively accepting of artificial flavors and colors, but that perspective can shift when they become parents. Suddenly, the ingredients going into their children’s food receive much more scrutiny.

IFT FIRST 2026: Trends, Insights & What Comes Next

IFT FIRST 2026: Trends, Insights & What Comes Next

The answer isn’t as simple as “natural is better.” Consumer expectations can change depending on the product, the application and even the stage of life.

Younger consumers can be relatively accepting of artificial flavors and colors, but that perspective can shift when they become parents. Suddenly, the ingredients going into their children’s food receive much more scrutiny.

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