Flavor Insights
Hydrate with Flavor: Making Water the Tasty Habit
Hydration is quietly growing into a meaningful routine. Younger consumers are now showing up with bottles, powders and flavor drops in the name of performance, identity and taste. It’s not just staying hydrated, it’s using flavored hydration to elevate how your body works,...
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Breakfast For… ?!
Traditional breakfast flavors are overflowing into desserts, snacks, and even beverages in 2024. Whether this is a result of consumers craving the nostalgia that comes along with...
2024 IFT FIRST In Review
2 tornados, 3 Days, 20,000 attendees, 70+ represented countries, hundreds of exhibitors, and an infinite number of conversations later, our Jogue team left Chicago with a mind...
The Vanilla Masterclass
July Trend Report Sweet, toasty, musky, floral, earthy, caramelly, smoky: common adjectives used as an attempt to capture the essence of vanilla. Vanilla is anything but boring,...