Consumers are looking for easy, not ordinary. The desire for elegant culinary experiences that don’t require any extra time is driving the trend we have noticed in elegant savory flavor infusions this year. Especially with the holidays on the horizon, fragrant oils, herb-infused broths, and spiced spirits are more popular than ever.
Unexpected added flavors are a great way to transform any ordinary kitchen staple into something special to share with family and friends this season. Our team of flavor experts at Jogue have been working on projects related to elegant savory infused oils, broths, spirits, and more! In this report, we share a few of our favorite creations and offer infusion inspiration for 2025 products.
Cozy Comfort
The holidays always call for comforting flavors- we don’t make the rules! Our brain is wired to crave nostalgic sensations- taste being one of the most important. Flavors that are easy crowd-pleasers among all generations are sure to be as popular as ever this year.
One of our favorite tips to introduce new, global flavors into food and beverage products is to pair them with familiar, comforting flavors. For example, combining the robust, zesty flavors of galangal- a spice similar to ginger- with widely recognized herbs such as rosemary, thyme, and orange peel can work to expand culinary experiences while still offering the comforting flavors associated with the season. Comforting-yet-elevated flavor infusions include:
- Galangal Rosemary Infused Oil
- Garlic Lemongrass Infused Broth
- Truffle Infused Hot Sauce
- Cranberry Ginger Infused Vodka
- Lemon Basil Infused Oil
Spiced & Spicy
Complex spicy flavors & health-boosting spices are 2024 flavor trends that are here to stay for 2025. Spicy flavors are evolving beyond the simple heat of chili peppers while functional spices are perfect for those looking for foods that not only taste good but also offer health benefits.
We expect to see innovative combinations like spicy ice cream and gochujang-infused desserts hit grocery store shelves and restaurant menus in 2025. These adventurous pairings cater to consumers’ growing desire for unique and memorable culinary experiences. Within the past year, we have observed a huge spike in the popularity of novel pepper varieties- each one offering nuanced differences in flavor profile. The trend of mixing sweet and spicy, known as “swicy,” has also gained traction in the market since it makes spicy foods more approachable and enjoyable.
We also expect to see herbs & spices that have medicinal properties like turmeric, ginger, peppermint, chili pepper, ashwagandha, amla, and cinnamon become more widely used in food & beverage items in the upcoming year. A few of our favorite complex heat or functional flavor infusions include:
- Calabrian Chili Infused Oil
- Turmeric Infused Milk
- Ashwagandha Infused Coffee
- Black Lime Cayenne Chili Infused Broth
- Aleppo Chili Oil
References:
https://foodinstitute.com/focus/2024-trends-to-watch-bold-soups-spices-and-global-flavors/
https://www.kerry.com/insights/kerrydigest/2024/2025-food-beverage-taste-trends.html
https://www.innovamarketinsights.com/trends/spicy-foods/
https://www.wasserstrom.com/blog/2024/01/23/trending-spices-2024/