Traditional breakfast flavors are overflowing into desserts, snacks, and even beverages in 2024. Whether this is a result of consumers craving the nostalgia that comes along with waking up to the smell of pancakes and bacon as a child or the instant serotonin boost that comes with the first sip of coffee in the morning, we’ve noticed an increased amount of breakfast-flavored foods & beverages hitting the shelves this year!
Since these flavors have bled into almost every category of the Food & Beverage Industry, breakfast flavors have seemed to become normalized for breakfast, lunch, dinner, snacks, dessert… you name it. In fact, #breakfastfordinner has over 165M views on TikTok (and counting!) Stay ahead of the trend by incorporating a few of our premium breakfast-inspired flavors into your product today!
Revolutionizing Tradition
Leisurely making eggs, bacon, and pancakes while sipping coffee in the morning before work is no longer the norm. Busy lifestyles and demanding schedules have many of today’s consumers now looking for quick, healthy breakfast options that still deliver flavors that are reminiscent of a slow Sunday morning.
Ready-to-eat foods are the closest alternative to a traditional breakfast meal for working professionals.
Because of this, pre-packaged foods that still deliver flavors similar to breakfast classics have become increasingly popular this year. Healthier, better-for-you CPG products have gained traction in the market as consumers prioritize wellness while also craving their old breakfast habits:
- Cinnamon Roll Protein Bar
- Fruity Cereal Protein Shakes
- Glazed Donut Dairy-Free Coffee Creamer
- Maple Sea Salt Granola
- Caramel Macchiato Protein Powder
Breakfast, Made Indulgent
On top of disguising breakfast flavors in healthier, better-for-you snacks, they have also overflowed into decadent foods & beverages. Elevating breakfast flavors by throwing them into desserts & indulgent beverages has not only sparked a significant amount of consumer interest but also changed consumer perception on choosing comforting breakfast flavors at any time of day!
- Maple Bacon Ice Cream
- Cinnamon Roll Irish Cream
- Espresso Dark Chocolate Truffles
- Blueberry Donut Cookies
- Fruity Pebbles Jellybeans
Coffee Concerns
Coffee is a classic flavor often associated with breakfast. Today, coffee is featured in food & beverage products across multiple categories due to its range of complex flavor profiles. Some coffee beans offer a robust earthy, nutty flavor while others carry vibrant citrus notes. However, due to recent price increases for this commodity, manufacturers of coffee flavored products may need to consider supplementing real coffee beans with coffee type flavors to keep profit margins in check.
Coffee prices are higher than they have been since the 1970’s due to several compounding factors. These include a widespread Summer drought in Vietnam and Brazil, European policy changes, and increased demand for coffee in markets like China. Many coffee brands such as Folgers, Blue Bottle, Café Bustelo, and Pret A Manger have already implemented price increases this month as a result.
We’re here to help!
Reach out to your Jogue sales rep today to ask about our custom range of coffee extracts & flavors.
References:
https://finance.yahoo.com/news/cup-coffee-already-expensive-even-110014980.html
https://www.bakeryandsnacks.com/Article/2023/11/06/Defiant-consumer-choice-drives-flavour-and-colour-trends-in-2024
